Retail sales figures, initial claims
Posted by Ray on July 8, 2010 under cnbc, Economy, Markets | 
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It is official, bad news is now permanently good news. I am not sure how this happened or why this happened, but this is the case as CNBC just confirmed that 454,000 initial claims were below expectations and continuing claims declined by 224,000. This sounds like great news until you realize that, well, continuing claims fell off because Congress did not reauthorize extended unemployment benefits, which has happened before I might add, and initial claims came in light because of the holiday week, just as I thought. Nevertheless, how we can be 3 years into this thing and think a print of -454,000 on initial claims with over $1T in stimulus spending is a good thing is disingenuous and, in all honesty idiotic. However, this is what we are being told by the talking heads, 454,000 initial claims are a good thing in the new normal.
One must trade the market that is in front of them regardless of what the data says, even though one knows the data smacks of a double dip or at least a massive slowdown at the least. Retail sales figures came in as well and if you were paying attention only the nice figures were making headlines, like JW Nordstrom +14.1% vs. 9% est. and Abercrombie +9% vs. 2.8% est., but these numbers were not encouraging as total expectations were for retail sales to come in at 3.2% and they came in at 2.8%. The really sad news is that these numbers were reduced in recent weeks because analysts knew the figures would be weak and the stores had pretty good sales as well. Consumers just are not buying the way they were used to and I know the argument is going to be, well this is June and the numbers are always weak in June. Sure, I will give you that, but the analysts know this and adjust accordingly and, more importantly, the chains know this and run deeper discounts to drive traffic. Look what happened, not very encouraging.
The discounters were even a mixed bag, Target missed estimates by 1% to the downside, Kohl’s missed by .5% to the downside, TJX missed by 1.2% to the downside, BJ’s Wholesale was off by 1.2%, the Gap was off by 3.4% and Costco was off 2.6%. I guess the bright spot was the high end retailer who had some solid numbers, Macy’s beat by .4%, Saks beat by .5%, Nordstrom’s beat by 4.5%, the Limited beat by 2.8% and Dillard’s, not really high end, but throwing it in, beat by 3%. This is a pretty big disparity between the discounters and the higher end retailers which raises the question of why the difference is so large.
The answer is pretty simple, first the wealthy shoppers are still wealthy and are more than likely taking advantage of deeper discounts at the high end stores. Don’t kid yourself, the high end retailers are cutting prices to drive traffic, everyone is including Walmart. Second, the discounters customers who were relying on their unemployment benefits had the rug pulled out from under them in some cases or knew it was coming so they cut back even more. The wealthy shopper can spend more and the less wealthy are still tightening their belts and this trend will continue for the foreseeable future.
Overall, this was one month of data, but the trend is on track, frugality. Same store sales did disappoint and I am a little surprised, actually I am not, that no one is mentioning the overall miss of .4% (overall expectations of 3.2% versus actual of 2.8%). Instead expect to hear about Nordstrom’s all day long today as the beacon of light in the retail world as the consumer comes flooding back to the stores as if they don’t have a care in the world. Even though some 454,000 just got their pink slip last week before our nations fabled birthday, for the record, last week’s claims were revised UP to 475K and the 2 week total for Americans receiving their pink slips were 929,000. So, congratulations all you lucky people, the world is turning around because apparently you being fired is great news for the economy, or just Wall Street. We officially live in Bizarro World now.
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